Open
A post, video or invitation opens the story.
URL→IRL · Paris / online to outside
Actions speak louder than likes.
URL→IRL turns online stories into playful city trails, clues and real encounters—giving people somewhere to go, not only something to scroll.
A simple hand-off
From a post to a place.
A story starts online, then becomes a reason to notice, move and meet. The mechanism is simple enough to explain—and open enough to make your own.
Move
A prompt gives people a reason to leave the feed.
03 · City
Play
Places become checkpoints, encounters or discoveries.
Keep
People leave proof that something actually happened.
The phone guides the movement. The city supplies the surprise.
Made with creators, not around them
Keep your voice. Give it somewhere to go.
You bring the world, the audience and the story. I help shape the route around it: the invitation, the clues, the places, the rhythm and the proof. The result can be a walk, a side quest, a launch trail or a one-night city story.
A neighbourhood story people can walk
A product or place launch people can unlock
A community prompt that ends in a real encounter
A precedent we keep coming back to
Find it. Flash it. Collect it.
FlashInvaders made one powerful idea feel obvious: a phone can make people look up. Spot a real mosaic, prove you are there and keep the discovery in a personal collection.
01Let the city hide something worth noticing.
02Make the physical action simple and verifiable.
03Turn every encounter into memory and momentum.
What URL→IRL borrows is the pattern—not the IP: real presence, instant proof, a growing trace and a reason to continue exploring.
Independent inspiration reference. URL→IRL is not affiliated with Invader or FlashInvaders. Fallback photography is credited in the LGU source artifact.Static reference
Public flashes47M+
Players555K+
Paris · open invitation
What would your audience walk out the door for?
Bring a story, a place or even a half-formed idea. We can speedball a route together—no deck or campaign brief required.
DM URL→IRL on Instagram ↗Email Lucas ↗Download the one-pager ↓
Curious is enough. There is nothing to book.