Controller and contact
The controller is LUCAS VERRA EURL, a French single-member limited-liability company registered with the Paris Trade and Companies Register under SIREN 921 979 472, with registered office at 1 rue de Stockholm, 75008 Paris, France.
For any question about personal data or this policy, email lucas@verra.com.ar.
What this covers
URL→IRL is a showcase for creator-led real-world experiences. This site has no public account registration, checkout, or contact form. We process only the data needed to operate the site, respond when you contact us, and provide any connection features you expressly authorise.
Data, purposes and legal bases
Site delivery and security
When a page is requested, hosting, delivery and security providers may process technical data such as IP address, browser/device information, request logs and timestamps. This is necessary for our legitimate interest in operating a secure and reliable site.
Messages you initiate
If you email us or contact us through a linked service, we process the details you choose to send and the correspondence to respond, prepare or manage a professional relationship. The legal basis is pre-contractual steps at your request and/or our legitimate interest in replying to professional enquiries.
Authorised platform connections
Where an optional feature asks you to connect a professional social-media account, we process only the information and permissions you approve for the stated feature. The legal basis is your request to use that connection and, where applicable, your consent. The feature’s specific consent screen identifies the platform and permissions requested.
WhatsApp campaigns for client businesses
We build and run WhatsApp campaigns (for example waitlists and referral programs) for client businesses, as a Meta Tech Provider, through our app Referral Messaging Lab. Each client owns its WhatsApp Business account and phone number and connects it to us through Meta’s Embedded Signup. For the people who message a client’s number, the client decides why their data is used; we process it for the client and on its instructions.
Data
From people who message a client’s number: WhatsApp phone number, the messages and media they send, the answers they give in the chat (for example language, name, email or a goal they share), invite codes and referral links between members, and delivery status. From client businesses: business ID, WhatsApp Business account ID, phone number ID, and the access token Meta issues when they connect, which we store encrypted.
Purposes
To send and receive WhatsApp messages for the client, run the campaign flow, count referrals and show progress; and to manage the client’s WhatsApp assets for the client (number registration, message templates, webhook settings). Some free-text answers are checked by an AI model only to understand the answer in the chat; this data is not used to train models. We do not sell this data, use it for ads, or share it with other clients.
Stopping and deletion
Members can reply STOP in the chat at any time. Campaign data is deleted within 30 days after the campaign ends, after the client disconnects its account, or after a valid deletion request, unless the law requires us to keep it. See data deletion.
Recipients and providers
Access is limited to Lucas Verra EURL and providers that help operate the service, acting under their own terms or as service providers as applicable. The current public site uses Vercel for hosting and delivery, Cloudflare for DNS/edge routing, and Bunny Fonts for font delivery. WhatsApp campaigns also use Meta (WhatsApp Business Platform) to carry messages, Vercel and Neon to host the service and its database, and an AI provider for answer checks; the client that owns the WhatsApp number receives the data of its own campaign. Linked third-party platforms, including Instagram, Facebook or WhatsApp, process data under their own privacy terms when you use them.
Retention
We do not retain personal data longer than necessary for the purpose for which it was collected. Technical logs are retained according to the relevant provider configuration. Professional enquiries are kept for the time needed to respond and manage the relationship, then deleted or archived where a legal obligation or limitation period requires it. Data from an authorised connection is retained only while needed for the agreed feature, unless a longer period is legally required.
Your rights
Subject to the conditions in applicable law, you may request access, rectification, erasure, restriction, objection, or portability of your personal data, and withdraw consent where processing relies on it. Email lucas@verra.com.ar with enough information for us to identify your request. You may also lodge a complaint with the French data-protection authority, the CNIL.
Cookies and changes
URL→IRL does not intentionally set advertising or analytics cookies on this public site. Essential technical storage or logs may be used by your browser or our delivery providers to make the site work and secure it. We may update this policy when the service or applicable rules change; the date above will show the latest version.
For deletion of data linked to an authorised URL→IRL platform connection, see the data-deletion page.